Something I’ve noticed about LOTRO

Correct me if I’m wrong, but it appears that no one cares about Massively Multiplayer Online Role-Playing Games on social media anymore, unless that game is “Lord of the Rings Online”, that is. I know that sounds ridiculous, considering the large numbers of MMORPGs on the market, and how many are more popular that LOTRO, but in my experience, this has born out to be true.

Maybe it is the community for LOTRO, being very tight-knit, friendly, and accepting, which has lead them to embrace social media as they do? I really couldn’t say what it is for sure, but the LOTRO community makes great use of Twitter, Facebook, and other social media outlets – not to mention fansites – to communicate outside of the game… Way moreso than I have seen other MMORPGs communities do.

Let’s take a look at some small indications of what I’m talking about. When I post something to this website – and then my installation of WordPress sends out posts to Twitter and Facebook regarding that post, it gets a decent amount of attention. But when I post something specifically about LOTRO, there is a distinct jump in views, regardless of what the type of post was. It could be an article, a video, a podcast, it really doesn’t matter. If the post includes #LOTRO in it, the views jump.

There is only one explanation for this, and that is that the LOTRO community has taken to social media well, and makes great use of it, where other MMORPG communities have not.

“But what if the other MMO players are busy enjoying their games, and thus not on social media?”, you ask?

I considered this, but found it to be a spurious argument. First of all, LOTRO players are enjoying LOTRO as much as any other player does their game of choice. And yet when I post something about “Rift”, or “Guild Wars 2”, or “World of Warcraft”, or “Wildstar”, or “The Secret World”, or any other MMORPG, those posts do not resonate nearly as much as they do when I post about LOTRO.

If there was nothing unusual going on here, I would see additional hits when I post about popular games such as WoW, and yet, that simply isn’t the case. So if you’ve ever wondered why I tend to focus on certain games to discuss here, this is you answer right here: I post about games I…

  1. Enjoy
  2. Get traction on social media

Case in point: I am making the vlog/let’s play series “Meander about Middle Earth” for a pretty good reason. Sure, I love LOTRO, but it easily averages 50% more views per show than the various “Meander about MMORPGs” shows do, even if they are made with more popular games.

There is one thing worth considering here, though, which might explain these discrepancies. What if the social media presence of other games is just so large, that posts such as mine are lost in the waves of other comments? Honestly, that seems rather unlikely, but I have to admit there is still a possibility. Remote, but still possible.

You see, I post about other, small MMORPGs besides LOTRO, and if it was simply a matter of getting lost in a sea of Tweets, those smaller games would also provide a jump in views to those posts. No, the only answer here is that the LOTRO community has embraced social media to a greater degree than other MMO playerbases have, and thus account for increased views on LOTRO posts.

Thoughts? Please feel free to share your opinion in the comments, below.

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